WHO AM I?
WHO AM I?
Working my way to Head of Retail Design at Dyson from my roots as an Interior Design Consultant with B&Q, my experience spans multiple industries and role types.
Working my way to Head of Retail Design at Dyson from my roots as an Interior Design Consultant with B&Q, my experience spans multiple industries and role types.
Let me tell you my story, from the beginning to where I am today, and what I learnt along the journey.
Let me tell you my story, from the beginning to where I am today, and what I learnt along the journey.
Let me tell you my story, from the beginning to where I am today, and what I learnt along the journey.
Working my way to Head of Retail Design at Dyson from my roots as an Interior Design Consultant with B&Q, my experience spans multiple industries and role types.
INTERIOR DESIGN CONSULTANT
B&Q
2007 - 2014
With 20 years total experience working in retail, I started my journey as a trained product designer, moving into the world of kitchen and bathroom interior design. This knowledge of dealing directly with the shopper, gave me a great insight to their experience on the shop floor and what excited them when they visited a retail space. What they look for from entering the store through to completion of a sale meant I am able to connect my retail designs to real world experience and still utilise this shopper journey insight today.
INTERIOR DESIGN CONSULTANT
B&Q
2007 - 2014
With 20 years total experience working in retail, I started my journey as a trained product designer, moving into the world of kitchen and bathroom interior design. This knowledge of dealing directly with the shopper, gave me a great insight to their experience on the shop floor and what excited them when they visited a retail space. What they look for from entering the store through to completion of a sale meant I am able to connect my retail designs to real world experience and still utilise this shopper journey insight today.
INTERIOR DESIGN CONSULTANT
B&Q
2007 - 2014
With 20 years total experience working in retail, I started my journey as a trained product designer, moving into the world of kitchen and bathroom interior design. This knowledge of dealing directly with the shopper, gave me a great insight to their experience on the shop floor and what excited them when they visited a retail space. What they look for from entering the store through to completion of a sale meant I am able to connect my retail designs to real world experience and still utilise this shopper journey insight today.
RETAIL DESIGNER
B&Q
2014 - 2016
From here I took this knowledge and expertise and applied it to the design of kitchen and bathroom showrooms, along with other areas and elements within the store environment. I became an expert in space planning and store layouts, allowing me to utilise every square foot of space to maximise sale opportunity, while taking elements such as sight lines and range wayfinding into account.
RETAIL DESIGNER
B&Q
2014 - 2016
From here I took this knowledge and expertise and applied it to the design of kitchen and bathroom showrooms, along with other areas and elements within the store environment. I became an expert in space planning and store layouts, allowing me to utilise every square foot of space to maximise sale opportunity, while taking elements such as sight lines and range wayfinding into account.
RETAIL DESIGNER
B&Q
2014 - 2016
From here I took this knowledge and expertise and applied it to the design of kitchen and bathroom showrooms, along with other areas and elements within the store environment. I became an expert in space planning and store layouts, allowing me to utilise every square foot of space to maximise sale opportunity, while taking elements such as sight lines and range wayfinding into account.
GROUP SENIOR RETAIL DESIGNER
CLARKS
2016 - 2018
My next career step took me on a journey into the world of fashion retail design, as a conceptual designer for Clarks Shoes. This role expanded my knowledge of not only what fits into a retail space but how the whole environment itself becomes an experience. Elements such as product display and lighting became key and how getting these right can elevate product to become the hero, whilst engaging and exciting the shopper.
GROUP SENIOR RETAIL DESIGNER
CLARKS
2016 - 2018
My next career step took me on a journey into the world of fashion retail design, as a conceptual designer for Clarks Shoes. This role expanded my knowledge of not only what fits into a retail space but how the whole environment itself becomes an experience. Elements such as product display and lighting became key and how getting these right can elevate product to become the hero, whilst engaging and exciting the shopper.
GROUP SENIOR RETAIL DESIGNER
CLARKS
2016 - 2018
My next career step took me on a journey into the world of fashion retail design, as a conceptual designer for Clarks Shoes. This role expanded my knowledge of not only what fits into a retail space but how the whole environment itself becomes an experience. Elements such as product display and lighting became key and how getting these right can elevate product to become the hero, whilst engaging and exciting the shopper.
RETAIL DESIGN MANAGER - EMEA
DYSON
2018 - 2021
With a natural curiosity for problem solving and technology, I made the move to join Dyson as lead for the design of all their third-party retail rollouts which included all environments from mall Pop-Up shops through to individual retailer fixtures. This hands-on approach gave me an insight of how brand guidelines are key to ensuring a consistent look + feel, and shopper experience across the entire retail estate. I worked directly with national retailers, designing to strict budgets. teaching me efficient design and what truly resonates from an experience point of view.
RETAIL DESIGN MANAGER - EMEA
DYSON
2018 - 2021
With a natural curiosity for problem solving and technology, I made the move to join Dyson as lead for the design of all their third-party retail rollouts which included all environments from mall Pop-Up shops through to individual retailer fixtures. This hands-on approach gave me an insight of how brand guidelines are key to ensuring a consistent look + feel, and shopper experience across the entire retail estate. I worked directly with national retailers, designing to strict budgets. teaching me efficient design and what truly resonates from an experience point of view.
SENIOR RETAIL DESIGN MANAGER - GLOBAL
DYSON
2021 - 2024
After three years managing Dyson's EMEA estate, I was promoted to lead the global design for third-party fixtures, crafting displays that brought the technology to life and made its science exciting for customers. Working with engineers, I honed my ability to turn technical detail into compelling narratives, integrating digital interactivity to create an omni-channel experience and designing spaces that balance function with hands-on engagement. This experience has taught me that delivering immersive retail experiences that connect deeply with customers while staying true to a brand's vision is key to a successful retail activation.
SENIOR RETAIL DESIGN MANAGER - GLOBAL
DYSON
2021 - 2024
After three years managing Dyson's EMEA estate, I was promoted to lead the global design for third-party fixtures, crafting displays that brought the technology to life and made its science exciting for customers. Working with engineers, I honed my ability to turn technical detail into compelling narratives, integrating digital interactivity to create an omni-channel experience and designing spaces that balance function with hands-on engagement. This experience has taught me that delivering immersive retail experiences that connect deeply with customers while staying true to a brand's vision is key to a successful retail activation.
GLOBAL HEAD OF THIRD-PARTY RETAIL DESIGN
DYSON
2024
With several successful product launches behind me, I was promoted to Head of Third-Party Retail Design, where my role expanded beyond designing third-party fixtures to defining the strategic direction of all environments to ensure the retail estate was futureproofed for Dyson’s NPD pipeline. My focus became ensuring that every shopper, regardless of channel or product mix, encountered a retail experience that surprised and delighted. This journey taught me to uncover what truly captivates a shopper and how to translate that into seamless, inspired, and magical experiences.
GLOBAL HEAD OF THIRD-PARTY RETAIL DESIGN
DYSON
2024
With several successful product launches behind me, I was promoted to Head of Third-Party Retail Design, where my role expanded beyond designing third-party fixtures to defining the strategic direction of all environments to ensure the retail estate was futureproofed for Dyson’s NPD pipeline. My focus became ensuring that every shopper, regardless of channel or product mix, encountered a retail experience that surprised and delighted. This journey taught me to uncover what truly captivates a shopper and how to translate that into seamless, inspired, and magical experiences.
RETAIL DESIGN MANAGER - EMEA
DYSON
2018 - 2021
With a natural curiosity for problem solving and technology, I made the move to join Dyson as lead for the design of all their third-party retail rollouts which included all environments from mall Pop-Up shops through to individual retailer fixtures. This hands-on approach gave me an insight of how brand guidelines are key to ensuring a consistent look + feel, and shopper experience across the entire retail estate. I worked directly with national retailers, designing to strict budgets. teaching me efficient design and what truly resonates from an experience point of view.
RETAIL DESIGN MANAGER - EMEA
DYSON
2018 - 2021
With a natural curiosity for problem solving and technology, I made the move to join Dyson as lead for the design of all their third-party retail rollouts which included all environments from mall Pop-Up shops through to individual retailer fixtures. This hands-on approach gave me an insight of how brand guidelines are key to ensuring a consistent look + feel, and shopper experience across the entire retail estate. I worked directly with national retailers, designing to strict budgets. teaching me efficient design and what truly resonates from an experience point of view.
SENIOR RETAIL DESIGN MANAGER - GLOBAL
DYSON
2021 - 2024
After three years managing Dyson's EMEA estate, I was promoted to lead the global design for third-party fixtures, crafting displays that brought the technology to life and made its science exciting for customers. Working with engineers, I honed my ability to turn technical detail into compelling narratives, integrating digital interactivity to create an omni-channel experience and designing spaces that balance function with hands-on engagement. This experience has taught me that delivering immersive retail experiences that connect deeply with customers while staying true to a brand's vision is key to a successful retail activation.
SENIOR RETAIL DESIGN MANAGER - GLOBAL
DYSON
2021 - 2024
After three years managing Dyson's EMEA estate, I was promoted to lead the global design for third-party fixtures, crafting displays that brought the technology to life and made its science exciting for customers. Working with engineers, I honed my ability to turn technical detail into compelling narratives, integrating digital interactivity to create an omni-channel experience and designing spaces that balance function with hands-on engagement. This experience has taught me that delivering immersive retail experiences that connect deeply with customers while staying true to a brand's vision is key to a successful retail activation.
GLOBAL HEAD OF THIRD-PARTY RETAIL DESIGN
DYSON
2024
With several successful product launches behind me, I was promoted to Head of Third-Party Retail Design, where my role expanded beyond designing third-party fixtures to defining the strategic direction of all environments to ensure the retail estate was futureproofed for Dyson’s NPD pipeline. My focus became ensuring that every shopper, regardless of channel or product mix, encountered a retail experience that surprised and delighted. This journey taught me to uncover what truly captivates a shopper and how to translate that into seamless, inspired, and magical experiences.
GLOBAL HEAD OF THIRD-PARTY RETAIL DESIGN
DYSON
2024
With several successful product launches behind me, I was promoted to Head of Third-Party Retail Design, where my role expanded beyond designing third-party fixtures to defining the strategic direction of all environments to ensure the retail estate was futureproofed for Dyson’s NPD pipeline. My focus became ensuring that every shopper, regardless of channel or product mix, encountered a retail experience that surprised and delighted. This journey taught me to uncover what truly captivates a shopper and how to translate that into seamless, inspired, and magical experiences.
LET'S WORK TOGETHER
GET IN TOUCH
LET'S WORK TOGETHER
GET IN TOUCH
LET'S WORK TOGETHER
GET IN TOUCH
LET'S WORK TOGETHER
GET IN TOUCH