For Watchfinder & Co, I led the complete reimagining of their physical retail presence, shaping a new design language that elevated the brand from the ground up. The project spanned every layer of the experience, from defining the overall look and feel of the store environments to crafting the smallest details, including bespoke watch cushions, display architecture, and a unified graphic ecosystem. Carried the vision through concept, technical development, and material detailing, right through to on-site delivery, ensuring every element worked seamlessly together to express the brand’s refined character.